Is Santa ripping me off?

I have been at the mall (two different malls) a couple of times with the kids and I thought I might get their pictured made with Santa but no. Not because the kids were scared but because I think Santa is trying to rip me off! At one mall it cost $17.95 (for only 2 pictures) to have your picture made and at another mall it cost $22.95! And those were the cheap prices! I could spend as much as $50! What?! I mean come on. Really? I know it's been a long time since I went to see Santa Claus but I couldn't believe the prices. Is it just me or is this a little bit ridiculous? Is it just because we live in a big city? Are other places just as expensive? I don't mind spending money, ask anybody, I am not a cheapskate but this just seems a bit much. I mean he better be the REAL Santa Claus at those prices!